Hire a Professional Real Estate Agent

A qualified, competent real estate agent will help you navigate the myriad of decisions that arise when buying and selling a home. An agent provides value to the homeowner in many ways:

Pays for all marketing and advertising costs.
Adds experience and expertise in all aspects of the sales process including marketing, financing, negotiations and more.
Handles all showings.
Brings a network of known, trusted real estate professionals. If your agent doesn't have the answer, he or she likely knows someone who does.
Always has your interests in mind so you always have someone on your side.
Can handle and advise on all price and contract negotiations.
Provides you with all the possible options and opportunities without holding back.
Gives an unbiased, realistic view of your home and your options. Unlike buyers and sellers, an agent has no emotional attachment to property.
Has the knowledge to help you ask the right questions.
Being a third party, potential buyers are more likely to tell your agent the truth about your home, even if it is unflattering. This objective viewpoint will help you make the necessary changes to get your home sold.
Your time is valuable. A real estate agent allows you to spend your time how you want.

Ultimate Service® >> Tips for Choosing a Sales Representative

The Real Estate Checklist
Choosing the right sales representative

Sales Representative Name: _______________________________________
Company Name: _________________________________________________
Phone Number: __________________________________________________
E-mail Address: __________________________________________________
Website Address: ________________________________________________

Will you be promoting my home using the internet? Here are some discussion questions to assist you in selecting the right sales representative to help you achieve your personal goals.

General Information

► Did the sales representative listen, understand and document my needs?

► Would I be in control of the process?

► Is there a written guarantee documenting my expectations?

► How much do you know about the market area that I want to buy/sell in?

►How can you reassure me that you will service my needs? (eg. Do you have written testimonials from prior clients, letters or recommendation, etc)?

►Do you specialize in any particular part of the market? eg. luxury homes, first time buyers, relocation. And do you focus more on buyers or more on the selling market?

Questions for Buyers

► How will you keep me informed of new listings fitting my requirements?

► What financing alternatives, if any, do you or your firm offer to help determine what I can afford to buy?

► What costs are involved in the buying process? (eg. real estate fees, legal fees, closing costs, downpayment, etc.)?

Questions for Sellers

► What online marketing resources will you use to attract viewers to my listing?

► Do you have any suggestions or information on how to sell my house faster?

► How much is my home worth? How can you prove this is a fair price to list it?

►What types of marketing services will be offered?

Your Key Areas to Discuss:
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Your Overall Comments:
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